Thirty Day Challenge Day #27 Video
It’s The Back Links Stupid
Once you have determined that your traffic doe convert to sales at an acceptable level (1 in 200 who click though to the sales page buy) it’s time to build traffic.
Most people use software or services to speed the process of getting back links but everything presented today will be free.
Guru Bob’s Opinion
- Link building is the single most important element to high rankings. You nee static one-way links pointing back to your page/site.
- Domain age & on page optimization play are a part in rankings.
- Link quality is more important than quantity.
- One-way links are the most important.
- Having your keyword phrase in your anchor text is more valuable.
- Links for .edu or .gov have a higher value than others.
Strategies
- Use Yahoo and FireFox SEO plug in to look at your competitors for appropriate websites to place a link or request one. You can use a unique identifier in your link & Google Alerts to track it’s use.
- For instance http://tomdean.net/?SurfsUp goes to tomdean.net but using a ? and an identifier SurfsUp will alow you to track who uses that particular link with Google Alerts.
- Also use Google Alerts to track pages that publish your “defined keyword” this can make it easier to apply social networking and leverage to widen distribution.
- The best way to get links is to have Great Content that people will want to link to and share.
- Use tags, rss, youtube, myspace, scribd.com
- Comment on other blogs (use Google Blog Search tool) and comment on niche related blogs giving you a link back to your “related content”.
- Check forums, guest books, Squidoo, Hubpages etc.
- Seek Authority Sites and ask for a reciprocal link exchange – make sure you specify your anchor text (your keyword) to be used as the link.
- Submit Articles, Press Releases – articles can be powerful. Webmasters post them as content to their sites giving you a back link.
More Ideas
CraigsList – Yahoo Answers – Google Groups – Yahoo Groups
AVOID
Link Farms
Niche irrelevant links
Links from deep url’s – a page 10 pages inside a site for instance.
Links from low authority sites (no page rank)
Links for similar/duplicate content
Links from gambling/porn
All this improves authority – ranking & traffic from search engines.
Google will PENALIZE you for non natural linking.
Example 100 to 500 links appear all of a sudden.
Strive for 2 or 3 links per day.
Get this excellent free ebook from Michelle McPhearson here – It’s the encyclopedia of free online advertising.
Next Up Day 27 Thoughts
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