Post It Note Persuasion

Everyone has likely received, used or at least knows what a Post-It-Note is. You know those stick on yellow squares that you can write a brief message on to get some ones attention.

You have probally seen them pop up on direct sales letters online at least a few times.

Here is an interesting white paper from Garner, Randy, “Post-it Note Persuasion: A Sticky Influence” . Journal of Consumer Psychology, 2005

You can download it here (download link is in the top left hand corner) http://papers.ssrn.com/sol3/papers.cfm?abstract_id=612262#PaperDownload

You can make your own quick post it notes online (like the one above) here http://notes.mastervb.net/

Kinda of makes you rethink the little yellow notes and how people are conditioned to behave.

Tom